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The alarm was set for 5.
He was already up.
04:58 is not a motivational concept. It is a timestamp — proof of a decision made before the world starts asking things of you. The kind of hour nobody talks about because nobody knows about it. Except him. And now, anyone who reads his back.
The spear rises from a vanishing point on the back of this hoodie — perspective lines radiating below it like the ground being left behind. Above it: everything he's moving toward. Below it: everything that stays there.
On the front left chest: the same mark, small and precise. A brand signal for the people close enough to notice.
This is not worn to be seen. It is worn because it is true.
— 04:58 AM — THE ASCENT COLLECTION —
Black and Asphalt. Made to order.
For the man who was already moving.
— FABRIC —
Super heavyweight fleece — Lane Seven LS17001
The kind of weight that justifies the price before he reads the tag
Structured, oversized, built to last years
— DETAILS —
Unisex super heavyweight pullover hoodie
Front left chest: Spear mark + 04:58 timestamp — gold #C8A96E
Back: Full 04:58:AM composition — spear, perspective lines, whisper text — gold #C8A96E
DTFlex print — sharp lines, built for heavyweight fabric, wash-resistant
— FIT —
Oversized and structured. True to size for the intended heavyweight silhouette. Size down for a more fitted look. The weight and drape of this blank is part of the product — do not size down unless you specifically want a closer fit.
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.
04:58 AM — Men's Heavyweight Hoodie
$99.00
Sale price
$99.00
Regular price
Orders are processed within 2–5 business days. Standard international shipping takes 7–14 business days. Duties and taxes may apply depending on your country and are the responsibility of the buyer.
Consult our size chart for accurate measurements. Model is wearing size M.
He was already up.
04:58 is not a motivational concept. It is a timestamp — proof of a decision made before the world starts asking things of you. The kind of hour nobody talks about because nobody knows about it. Except him. And now, anyone who reads his back.
The spear rises from a vanishing point on the back of this hoodie — perspective lines radiating below it like the ground being left behind. Above it: everything he's moving toward. Below it: everything that stays there.
On the front left chest: the same mark, small and precise. A brand signal for the people close enough to notice.
This is not worn to be seen. It is worn because it is true.
— 04:58 AM — THE ASCENT COLLECTION —
Black and Asphalt. Made to order.
For the man who was already moving.
— FABRIC —
Super heavyweight fleece — Lane Seven LS17001
The kind of weight that justifies the price before he reads the tag
Structured, oversized, built to last years
— DETAILS —
Unisex super heavyweight pullover hoodie
Front left chest: Spear mark + 04:58 timestamp — gold #C8A96E
Back: Full 04:58:AM composition — spear, perspective lines, whisper text — gold #C8A96E
DTFlex print — sharp lines, built for heavyweight fabric, wash-resistant
— FIT —
Oversized and structured. True to size for the intended heavyweight silhouette. Size down for a more fitted look. The weight and drape of this blank is part of the product — do not size down unless you specifically want a closer fit.
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.
Size guide
| LENGTH (inches) | CHEST (inches) | |
| XS | 26 | 18 |
| S | 27 | 20 |
| M | 28 | 22 |
| L | 29 | 24 |
| XL | 30 | 26 |
| 2XL | 31 | 28 |
| 3XL | 32 | 30 |
| LENGTH (cm) | CHEST (cm) | |
| XS | 66 | 45.7 |
| S | 68.6 | 50.8 |
| M | 71.1 | 55.9 |
| L | 73.7 | 61 |
| XL | 76.2 | 66 |
| 2XL | 78.7 | 71.1 |
| 3XL | 81.3 | 76.2 |